Partnership:

Nintendo and Cold Stone Creamery

Description:

Nintendo partnered with Cold Stone Creamery for a promotion which brought Nintento-themed ice cream treats to Cold Stone locations.

The partnership consisted of two ice cream options inspired by iconic Nintendo character Mario being unveiled at Cold Stone. The two items, "Rainbow Sprinkle Road" and "Mario and Luigi's Masterpiece," celebrated Nintendo at Cold Stones nationwide.

The “Rainbow Sprinkle Road” was a yellow cake with sweet cream ice cream, rainbow sprinkles, and blue frosting. Mario and Luigi decorated the top of the cake in their iconic racing karts. “Mario and Luigi’s Masterpiece” consisted of sweet cream ice cream, rainbow sprinkles, blue frosting, and fudge. Mario and Luigi, in their Super Mario Maker 2 garb, decorated the dish on which it was served.

Partnership Opportunity:
Nintendo/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Cold Stone Creamery /Dining
Timing:
August 3rd Quarter 2019
Target:
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2019-09-11
Companies Involved
Nintendo of America
Tuck

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