Partnership:

Nintendo and Starlight Children's Foundation

Description:

Nintendo of America partnered with nonprofit the Starlight Children's Foundation to bring Nintendo gaming stations to children being treated in hospitals.

Nintendo collaborated with Starlight Children's Foundation in a continuation of their years-long partnership to roll out gaming stations to hospitalized children. These Nintendo Switch gaming stations gave children access to Nintendo games and allowed them to distract themselves from the negative sides of treatment.

As a result of the partnership, hospitalized kids had access to 25 Nintendo games with which to distract themselves including "Super Mario Party" and "The Legend of Zelda: Breath of the Wild."

Partnership Opportunity:
Nintendo/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Starlight Children's Foundation /Non-Profit Organizations
Timing:
January 1st Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Product Giveaways
Created On:
2021-01-11
Last Modified on:
2021-01-28
Companies Involved
Nintendo of America
Tuck

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