Partnership:

Nintendo of America and Hershey's Kit Kat® bars and Jolly Rancher gummies

Description:
The Kit Kat® and Jolly Rancher brands are giving families an extra special way to spend time together this season, by partnering with Nintendo of America. New, limited-edition Kit Kat® bars and Jolly Rancher gummies packages can now be found on store shelves nationwide, featuring fan-favorite characters from the Super Mario Bros. Wonder ™ and Mario Kart 8 Deluxe™ games which are available on the Nintendo Switch family of systems. Whether you grew up playing games featuring Mario and friends or found a passion for video gaming later in life – there's no better time to gather around, share the joy of gaming and level up the competition with the ultimate snacks.

Snack with Mario and Friends

  • Kit Kat® bar packaging feature family characters from the Super Mario Bros.™ Wondergame including Mario, Luigi, Yoshi, Daisy, Princess Peach, Bowser and Elephant Mario.

  • Jolly Rancher gummies packaging feature iconic characters from the Mario Kart™ 8 Deluxe game including, Mario, Luigi, Yoshi, Princess Peach, Bowser and Donkey Kong.


"Video games and candy both have a way of bringing families together, creating shared moments of joy and laughter," said Michael Conroy, Senior Manager of OPM at The Hershey Company. "Together with Nintendo of America, we hope to turn ordinary days into cherished memories and invite all families to game with us now – with the new limited-edition Kit Kat® bars and Jolly Rancher gummies packages – and all year-round."

Power-Up Family Time: Enter to Win
For all the Nintendo fans in the U.S., Hershey Company will be giving away hundreds of prizes via a no-purchase necessary sweepstakes. Enter for the chance to win at www.Hersheyland.com/Gaming (closing December 31, 2024).

When Hershey and Nintendo Switch fans snack and play together, everyone's a winner. Wahoo!
Partnership Category:
Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Hershey's Kit Kat® bars and Jolly Rancher gummies /CPG
Timing:
November 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
Media Elements:
In-Game / In-App Integration
Online
Created On:
2024-11-23
Last Modified on:
2024-11-23
Companies Involved
Tuck

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