Description:
Nintendo partnered with Frito-Lay to create Nintendo Switch and Frito-Lay Variety Packs.
The partnership added famous Nintendo characters from some popular Nintendo Switch games to the packaging for Frito-Lay Variety Packs. These Nintendo Switch characters were showcased on Frito-Lay's in-store packaging.
The Frito-Lay package art featured the three characters of Mario, Luigi and Yoshi from various Nintendo Switch games like New Super Mario Bros. U Deluxe, Super Mario Party, Mario Kart 8 Deluxe, Mario Tennis Aces and Yoshi’s Crafted World.
The promotion started on March 25, 2019 and ran through May 19, 2019.
Partnership Opportunity:
Nintendo Switch/Gaming & Esports
Company:
Partner/Category:
Frito-Lay /CPG
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-25
Companies Involved
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