Partnership:

NINTENDO WII and Duracell

Description:

Nintendo and Duracell have teamed up to promote NINTENDO WII with the Duracell's "What Powers You" WII Sweepstakes. Consumers who purchased specially-marked Duracell batteries were able to enter the 16-digit code on the package into an entry form at www.Duracell.com/Wii. Each contestant receives one entry into the Instant Win game and one entry into the Grand Prize Sweepstakes. There are 76 Instant Winners. One First Prize winner received a WII console, 15 WII video games, 3 additional WII Remotes, 3 additional Nunchuk controllers and 1 WII Points Card and 5 8-Packs of Duracell CopperTop AA batteries. Twenty-five Second Prize winners received a WII console, one WII video game and an 8-pack of Duracell CopperTop AA batteries. Fifty Third Prize winners received 3 WII Points Cards and an 8-pack of Duracell CopperTop AA batteries. One Grand Prize Sweepstakes winner received a Wii Family Pack, consisting of a WII console, 15 WII video games, 3 additional Wii Remotes, 3 additional Nunchuk controllers and 1 Wii Points Card, plus 10 WII consoles for 10 of the winner's friends and 6 16-packs of Duracell CopperTop AA batteries. The sweepstakes lasted from Frebruary 15, 2008 through March 31, 2009. The promotion was supplemented with NINTENDO WII branded packaging for select Duracell batteries.

Partnership Opportunity:
NINTENDO WII/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Duracell /CPG
Timing:
October 4th Quarter 2008
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-18
Companies Involved
Tuck

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