Partnership:

No Kid Hungry and Discovery, Inc.

Description:

No Kid Hungry and Discovery have partnered together to launch "Turn Up: Fight Hunger." 

Turn Up: Fight Hunger partnership provided one billion meals for kids facing hunger in the U.S. over a 5 year period. Discovery engaged their audience through a text-to-donate campaign and used their set of advocacy tools to effect policy change. All of Discovery's lifestyle brands, including HGTV, TLC, Food Network, and I.D., supported the campaign.

Additionally, Discovery ran a donation program where each purchase of a Food Network Kitchen premium annual subscription provided up to 100 meals for kids.

Supporters could visit www.turnup.org to gain more information or to donate.     

Partnership Opportunity:
No Kid Hungry /Non-Profit Organizations
Company:
Share Our Strength
Partner/Category:
Discovery, Inc. /Television
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Share Our Strength
Tuck

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