Intel and the Smithsonian American Art Museum teamed up to digitize the exhibition, “No Spectators: The Art of Burning Man” in the Renwick Gallery into a virtual reality (VR) experience. This partnership helped the Smithsonian American Art Museum support its goal of expanding the reach of the Institution’s collections to a billion people in the next five years, compared with the 30 million who visit Smithsonian facilities each year. Intel provided the technology to let Snapchat users experience a Smithsonian art exhibit with augmented reality (AR).

The Renwick Gallery's "No Spectators: The Art of the Burning Man" exhibit ran from March 30 to January 21, 2019, while the new AR experience is available until September 8.

Intel is sponsoring the exhibit and promoting the feature on Snapchat and other digital channels to target audiences who are fans of cutting-edge technology, museums and art. The Snapchat experience functions with part of the exhibit, showing a single room from the Renwick Gallery with three sculptures from Burning Man.