Description:
MGM partnered with Adidas to promote the release of NO TIME TO DIE in theaters.
The partnership consisted of Adidas promoting the James Bond film with customized Adidas Sneakers. The Adidas Ultraboost 20 x James Bond 007 shoe is a black-and-grey version of Adidas' premium running shoe that was branded with a gold 007.
The Adidas Ultraboost 20 x James Bond 007 was officially released in April 2020 to coincide with the theatrical release of NO TIME TO DIE.
Partnership Opportunity:
No Time to Die/Theatrical
Company:
MGM
Partner/Category:
Adidas /Sporting Goods
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-03
Companies Involved
MGM
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
