Description:
MGM partnered with Aston Martin to celebrate the theatrical release of NO TIME TO DIE, the James Bond adventure. The partnership continued the involvement of Aston Martin in the James Bond franchise.
The partnership consisted of Aston Martin being primarily featured throughout NO TIME TO DIE as the vehicle of choice for 007. James Bond drove Aston Martins in the film, utilizing the vehicle in several action sequences. The Aston Martin was also featured prominently in promotion for the film.
Four Aston Martins in total were featured in the movie: the classic DB5, V8 Vantage, DBS Superleggera and Aston Martin Valhalla.
Partnership Opportunity:
No Time to Die/Theatrical
Company:
MGM
Partner/Category:
Aston Martin /Automotive
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Other
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Product Placement
Social Media
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-03
Companies Involved
MGM
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