MGM partnered with HMD Global, the firm behind Nokia phones, to bring Nokia products to the theatrical release of NO TIME TO DIE.
The partnership consisted of HMD Global launching Nokia's first 5G phone on March 19, 2020 in anticipation of its appearance in NO TIME TO DIE.
The 5G handset from Nokia was featured in both promotion for NO TIME TO DIE and the film itself with a character, Agent Nomi, using the Nokia product to bring up photos, navigation directions as well as send text messages using only her voice.
The partnership was promoted across social media both in promotional materials for the film as well as in a James Bond-themed announcement from HMD global about the product launch.
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