Partnership:

No Time To Die and HMD Global

Description:

MGM partnered with HMD Global, the firm behind Nokia phones, to bring Nokia products to the theatrical release of NO TIME TO DIE.

The partnership consisted of HMD Global launching Nokia's first 5G phone on March 19, 2020 in anticipation of its appearance in NO TIME TO DIE.

The 5G handset from Nokia was featured in both promotion for NO TIME TO DIE and the film itself with a character, Agent Nomi, using the Nokia product to bring up photos, navigation directions as well as send text messages using only her voice.

The partnership was promoted across social media both in promotional materials for the film as well as in a James Bond-themed announcement from HMD global about the product launch.

Partnership Opportunity:
No Time To Die/Theatrical
Company:
MGM
Partner/Category:
HMD Global /Tech
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-21
Companies Involved
MGM
Tuck

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