Description:
Airbnb partnered with Netflix to promote Season 2 of NOBODY WANTS THIS. Fans could enter for a chance to attend the season 2 premiere in Hollywood and get an exclusive look at the first two episodes before it premiered on Netflix. The partnership allowed fans to experience locations featured on the show, with a romantic pasta-making class at Osteria Mozza and a behind-the-scenes tour of Canter's Deli.Fans who won the experience could pose for a photo op on the red carpet, watch the star-studded cast make their entrance, be first to see the premiere, and leave with branded merch.
Partnership Opportunity:
NOBODY WANTS THIS Season 2/Streaming
Company:
Netflix
Partner/Category:
Airbnb /Travel
Timing:
November 4th Quarter 2025
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Micro site
Online
Social Media
In-Game / In-App Integration
Micro site
Online
Social Media
Created On:
2025-11-03
Last Modified on:
2025-11-03
Companies Involved
Netflix
Airbnb
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