XIX Entertainment partnered with Jeep for a promotion featuring global pop team NOW UNITED.

The Jee brand became a worldwide auto partner for NOW UNITED with a series of branded teasers featuring Jeep being shared across NOW UNITED's social media channels.

Following these teasers, the campaign officially launched on March 7, 2020 with the release of the NOW UNITED song "Come Together." The music video for "Come Together" featured Jeep vehicles as well as Jeep branding on the wardrobe of NOW UNITED's members.

The Jeep partnership with NOW UNITED was designed to appeal to first-time car buyers. It consisted of a dedicated social media campaign with all 15 NOW UNITED members being involved. The co-branded campaign included promotion across Instagram, TikTok, Twitter and branded onstage uniforms for NOW UNITED members.