Partnership:

Now You See Me 2 and Theory 11

Description:

Theory 11, the largest producer of luxury, designer playing cards came together with Summit Entertainment to promote the release of NOW YOU SEE ME 2. Theory 11 created a card deck with a deep black box laced with silver foil that was used throughout the film by the cast. The specially-branded card deck was available online only for a limited time.

Partnership Opportunity:
Now You See Me 2/Theatrical
Company:
Lionsgate
Partner/Category:
Theory 11 /
Timing:
June 2nd Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-27
Companies Involved
Tuck

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