Description:
Obé Fitness teamed with athletic clothing brand Athleta on an exciting co-branded partnership.
The partnership consisted of Obé Fitness collaborating with Athleta to give exposure to the clothing brand throughout Obé Fitness classes. As part of the partnership, Obé Fitness instructors wore Athleta clothing items.
The partnership also allowed Obé to reach Athleta customers and encourage them to try Obé Fitness workout classes.
Partnership Opportunity:
Obé Fitness/Health & Beauty
Partner/Category:
Athleta /Fashion
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Product Placement
Social Media
Online
Product Placement
Social Media
Created On:
2021-03-23
Last Modified on:
2021-04-19
Companies Involved
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