Partnership:

OBSESSED and Planet Hollywood

Description:

Sony Pictures Entertainment and Planet Hollywood Resort Las Vegas teamed up to promote the theatrical release of OBSESSED with the "Are You Obsessed? Sweepstakes and Instant Win Game." Contestants could enter both the sweepstakes and instant win game online at www.areyouobsessed.com a maximum of once per day. Each entry into the instant win game was an automatic entry into the sweepstakes. If the contestant was an instant winner, a message reading, "Temp Girl Says You're A Winner!" was displayed along with the prize the winner received. 16 Dereon Box Clutch purses and 30 OBSESSED Red Nail Polishes were given out during the instant win game. One Grand Prize sweepstakes winner received a two-night trip for two to Las Vegas with accommodation provided by Planet Hollywood Resort Las Vegas, dinner for two at Koi or Strip House, two one-hour spa treatments, brunch for two at Spice Market Buffet and two tickets to a concert or show. The sweepstakes ran from March 25 through April 27, 2009.

Partnership Opportunity:
OBSESSED/Theatrical
Partner/Category:
Planet Hollywood /Travel
Timing:
April 2nd Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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