Partnership:

Ocean Spray and No Kid Hungry

Description:

Ocean Spray partnered with No Kid Hungry to launch the #BetterTogether campaign with actor Jesse Tyler Ferguson. 

The campaign's initiative offered inspiring holiday recipes and provided nutritious and delicious 'thank you' packages to school staff across the country who serve students. 

Jesse Tyler Ferguson joined Ocean Spray to help package up 'thank you' care packages with No Kid Hungry at an Ocean Spray farmer's cranberry bog. 

Consumers can visit Ocean Spray's #BetterTogether website to nominate a school to receive a special message from Jesse Tyler Ferguson and a 'thank you' package. 

Partnership Opportunity:
Ocean Spray/CPG
Partner/Category:
No Kid Hungry /Non-Profit Organizations
Timing:
4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Micro site
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-10-14
Last Modified on:
2021-10-18
Companies Involved
Tuck

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