Paramount Pictures and Blo Blow Dry Bar teamed up to support the release of OFFICE CHRISTMAS PARTY. For a limited time, customers who purchased a Blo gift card also received a complimentary ticket to see the film.

The partnership also included a social media-driven sweepstakes, which invited fans to take part in the Blo Hair Flip Challenge. From December 1 – December 20, 2016, entrants could participate by posting their best boomerang hair flip to Instagram or Facebook using the hashtag #BloHairFlipChallenge. One grand prize winner received a private hometown screening of OFFICE CHRISTMAS PARTY for themselves and 49 guests.