Description:
For the movie OLD SCHOOL, Rolling Rock created a restaurant/bar promotional coasters that featured the stars Luke Wilson, Will Ferrell and Vince Vaughn. Patrons exchanged the coasters at Loews theaters for a free popcorn. Rolling Rock received product placement with a fully stocked refrigerator in a scene of the movie. Supported in participating bars and restaurants.
Partnership Opportunity:
OLD SCHOOL/Theatrical
Company:
Partner/Category:
Loews Cineplex Entertainment /Retail
Timing:
January 1st Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-04-22
Companies Involved
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