Partnership:

Olive Oyl and Moncler

Description:

Moncler Genius teamed up with King Features for an exclusive collection with OLIVE OYL.

As part of the brand’s Moncler Genius project, playful prints highlight Olive Oyl’s unique fashion sense and dynamic personality on tees and hoodies. Retro images of Olive Oyl were carefully selected to create garments that capture the relatable yet unique personality of the groundbreaking female character who made her debut in 1919.

The collection was available on Moncler.com and in select Moncler boutiques.

Partnership Opportunity:
Olive Oyl/Classic Characters
Company:
King Features
Partner/Category:
Moncler /Fashion
Timing:
1st Quarter 2022
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Micro site
Created On:
2022-03-09
Last Modified on:
2022-03-10
Companies Involved
King Features
Christina N
Christina N Licensing Director King Features
Tuck

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