Partnership:

Olympics and Skims

Description:

The Olympics partnered with Kim Kardashian's Skims fashion brand for an official Team USA collaboration.

Skims teamed with Team USA to design the official Team USA undergarments, pajamas and loungewear for the athletes at the Tokyo Olympics. The shapewear brand, Skims, designed and provided all of these items for the female American Athletes competing both at the Tokyo Olympic and Paralympic Games.

The collaboration was promoted across social media, including the social channels of Kim Kardashian, with Team USA modeling the various looks from the collection.

Partnership Opportunity:
Olympics/Sports
Partner/Category:
Skims /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-07-19
Last Modified on:
2021-07-27
Companies Involved
Tuck

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