Partnership:

On Our Sleeves and GoNoodle

Description:

GoNoodle, an educational streaming company, partnered with On Our Sleeves, to bring tools to parents and educators to help kids through mental health issues.

With 1 in 5 children in America living with a mental health conditions and the COVID-19 Virus presenting children new stresses and challenges, the partnership between GoNoodle and On Our Sleeves created a movement for children's mental health. 

The partnership, which created and shared emotional content for children, as well as tools and resources  for parents and teachers across the country.

The partnership also brought along team of pediatric mental health experts led by Dr. Parker Huston. The goal of the partnership and mental health experts was to more deeply connect with the kids in their lives and build bridges to positive conversations on mental health in a rapidly changing world.

Through this partnership, GoNoodle has launched a new channel on its platform, All the Feels. The All the Feels channel included social-emotional learning videos for elementary-aged students.

To recognize Mental Health Awareness Month, GoNoodle and On Our Sleeves released a series of new social-emotional downloadable activities anchored by a new GoNoodle character. Each downloadable is created for parents and teachers to use at home or in the classroom to help kids explore, understand, and communicate their feelings.

Check out the partnership in action: https://family.gonoodle.com/channels/all-the-feels

More information here: https://grownups.gonoodle.com/navigating-mental-health-challenges-in-our-childrens-lives/

Partnership Opportunity:
On Our Sleeves/Streaming
Company:
The Kids Mental Health Foundation
Partner/Category:
GoNoodle /Educational
Timing:
March 1st Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Media Elements:
Email
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-03-10
Last Modified on:
2021-03-12
Tuck

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