Partnership:

ONE DIRECTION and Colgate-Palmolive

Description:
Colgate Palmolive has teamed up with ONE DIRECTION to promote their toothpaste and toothbrushes. Colgate featured ONE DIRECTION front and center on three oral care products, available exclusively in the U.S., so fans could brush along with their favorite pop band. 1D Colgate® MaxFresh? products were available in November 2012, just in time for the holiday season, at mass retail, drug and grocery stores nationwide.
Partnership Opportunity:
ONE DIRECTION/Music
Company:
Sony Music
Partner/Category:
Colgate-Palmolive /Health & Beauty
Timing:
November 4th Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-11-15
Companies Involved
Sony Music
Tuck

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