Description:
Cingular Wireless and The WB Network teamed up and gave consumers a shot at a director's role. Fans decided how the TV show should end by sending a text message on their Cingular Wireless phones. To decide the outcome, viewers text messaged the word "uDecide" to 7425 on their Cingular Wireless phones through April 22, 2005. Each text message was an entry to Cingular's 'uDecide Sweepstakes' which offered a grand prize to Wilmington, NC to visit the set of ONE TREE HILL and received a $500 Cingular Wireless gift card.
Partnership Opportunity:
ONE TREE HILL/Television
Company:
The WB
Partner/Category:
Cingular /Communications
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
The WB
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