Description:
One Warm Coat and Lands' End partnered together to raise awareness for the 3rd annual One Warm Coat Day.
Lands' End donated one new outerwear item to Ine Warm Coat for every purchase of Lands' End signature Squall Coat or Jacket. Additionally, if customers took a new or gently worn coat or jacket to a Land's End retail store to donate, they would receive 40% off one in-store outerwear item.
The weather Channel promoted the partnership across all platforms
Partnership Opportunity:
One Warm Coat/Non-Profit Organizations
Company:
One Warm Coat
Partner/Category:
Lands' End /Fashion
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Other
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Other
Media Elements:
Mobile
Online
Other
Signage
Social Media
Online
Other
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2022-08-26
Companies Involved
One Warm Coat
The Weather Channel
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