Partnership:

Onitsuka Tiger and Amazon Prime Video

Description:

Onitsuka Tiger teamed with Amazon Prime Video's "Cinderella" and released a new sneaker inspired by Cinderella's iconic glass slipper. 

The sneaker promoted the message of diversity and women's empowerment that aligns with the musical. The sneaker incorporates prismatic colors to create a mirror-like effect, a tiara on the heel top, and co-branding on the tongue and insole. 

The special edition sneakers are limited to 800 pairs and a special shoebox that are only available Onitsuka Tiger stores, online and Amazon Japan. The shoes retail for $200. 

The partners have created a fairy tale activation at The Grove in Los Angeles, CA that will run from September 4-5. The event is inspired by the film and customers will have the chance to customize a pair of shoes to take home. Fans can design details that include airbrush techniques, silk laces, colorful patches and more. The experience is first-come first-serve and will have sign-up opportunities onsite. 

Partnership Opportunity:
Onitsuka Tiger/Fashion
Partner/Category:
Amazon Prime Video /Theatrical
Timing:
September 3rd Quarter 2021
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Collectible
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Micro site
Online
Social Media
Created On:
2021-09-07
Last Modified on:
2021-09-09
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.