Onitsuka Tiger teamed with Amazon Prime Video's "Cinderella" and released a new sneaker inspired by Cinderella's iconic glass slipper. 

The sneaker promoted the message of diversity and women's empowerment that aligns with the musical. The sneaker incorporates prismatic colors to create a mirror-like effect, a tiara on the heel top, and co-branding on the tongue and insole. 

The special edition sneakers are limited to 800 pairs and a special shoebox that are only available Onitsuka Tiger stores, online and Amazon Japan. The shoes retail for $200. 

The partners have created a fairy tale activation at The Grove in Los Angeles, CA that will run from September 4-5. The event is inspired by the film and customers will have the chance to customize a pair of shoes to take home. Fans can design details that include airbrush techniques, silk laces, colorful patches and more. The experience is first-come first-serve and will have sign-up opportunities onsite.