Partnership:

OPENING ACT and Cover Girl

Description:
E! Entertainment Television partnered with Cover Girl for the television show OPENING ACT. Cover Girl sponsored a competition, Opportunity Rocks, which involved a chance to win a trip to L.A. for a band or musician to play at a live concert. To enter the contest, participants were required to upload a video of an approved song for a chance to win. E! featured a TV spot on their network and advertisements on their website for the contest. Opportunity Rocks began July 9, 2012. http://www.eonline.com/shows/opening_act/sweepstakes/opportunity_rocks#main
Partnership Opportunity:
OPENING ACT/Television
Company:
E! Entertainment Television
Partner/Category:
Cover Girl /Health & Beauty
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-06
Companies Involved
E! Entertainment Television
Tuck

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