E! Entertainment Television partnered with Cover Girl for the television show OPENING ACT. Cover Girl sponsored a competition, Opportunity Rocks, which involved a chance to win a trip to L.A. for a band or musician to play at a live concert. To enter the contest, participants were required to upload a video of an approved song for a chance to win. E! featured a TV spot on their network and advertisements on their website for the contest. Opportunity Rocks began July 9, 2012. http://www.eonline.com/shows/opening_act/sweepstakes/opportunity_rocks#main