Partnership:

OPI and Xbox

Description:

The beauty brand OPI and Xbox partnered to release a gaming-inspired Spring 2022 collection of 12 nail polish colors. They included every color in the rainbow, and came with special in-game content for Forza Horizon 5 and Halo Infinite. The collection dropped at ULTA in January and launched globally in 33 countries on Feb. 1, 2022 at which point the in-game content was unlocked as well.

Each nail polish color came paired with its own video game-inspired name. The “N00berry” color was a creamy colored purple, and “You Had Me at Halo” was a shimmery purple with sparkly flecks in it. Xbox and OPI released a series of photos featuring the nails, along with matching Xbox controllers. The polishes were be offered in a variety of formulas. OPI x Xbox Nail Lacquers retailed for $10.50 each and Infinite Shine colors retailed for $13.

A qualifying purchase of the nail polish unlocked new skins for Forza Horizon 5 and Halo Infinite. Fans will have the chance to win custom Xbox Wireless Controllers in top trending hues to pair with their own mesmerizing nail art inspired by fan-favorite games on Xbox Game Pass. OPI and Xbox will also team upwith notable creators from the gaming industry to bring the collaboration to life.

Partnership Opportunity:
OPI/Health & Beauty
Partner/Category:
Xbox /Gaming & Esports
Timing:
February 1st Quarter 2022
Target:
Male
Female
Adults
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
On Pack
Media Elements:
Influencers / Brand Ambassadors
In-Game / In-App Integration
Online
Social Media
Created On:
2022-01-04
Last Modified on:
2022-01-28
Companies Involved
tripleclix
tripleclix
Microsoft Xbox
Microsoft Xbox
Tuck

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