Description:
Netflix partnered with Flaming Hot Cheetos to integrate the product into an episode of ORANGE IS THE NEW BLACK.
The partnership consisted of Flaming Hot Cheetos being prominently featured in a Season 5 episode of ORANGE IS THE NEW BLACK. In the episode, several of the show's main characters confront law enforcement by creating a big pile of Flaming Hot Cheetos then setting them on fire.
This moment, one of the season's most memorable, was also shared by Netflix on its official YouTube channel.
Partnership Opportunity:
Orange is the New Black/Television
Partner/Category:
Flaming Hot Cheetos /CPG
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-10-23
Companies Involved
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