Description:
Mondelēz International, Inc. partnered with Amazon Alexa for an OREO promotion.
The partnership consisted Oreo introducing an Alexa integration alongside the introduction of its Mystery Oreo product which had a secret flavor.
The Alexa integration consisted of customers being able to ask Alexa about Oreo's latest news and flavors without needing to download a "skill." Beginning September 16, 2019, consumers asked "Alexa, what's new with Oreo?" and were then told information about the cookie and had the ability to place a direct order through Amazon Alexa.
Partnership Opportunity:
Oreo/CPG
Company:
Mondelēz International
Partner/Category:
Amazon Alexa /Tech
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Other
Online
Product Placement
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-09-16
Companies Involved
Mondelēz International
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