Description:
Mondelez International's Oreo brand partnered with fashion label, Supreme to promote the streetwear brand's spring-summer line.
The partnership consisted of a promotion in which Supreme released a co-branded red Oreo. The red double stuff Oreo cookie had the Supreme logo baked in and was one of the items listed for sale when Supreme unveiled its spring-summer line.
The co-branded red Oreo was sold in packs of three for $8 and was available for purchase at NYC Supreme stores on February 20, 2020 before being made available online the following week.
Partnership Opportunity:
Oreo/CPG
Company:
Mondelēz International
Partner/Category:
Supreme /Fashion
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Other
Branded Content
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-25
Companies Involved
Mondelēz International
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