The Original KOOSH, the iconic Hasbro brand licensed to Playmonster, partered with Tough Mudder, the global experiential fitness entertainment brand. The partnership made The Original KOOSH the presenting sponsor of Tough Mudder Kids.

The partnership consisted of Playmonster working with Tough Mudder on Tough Mudder Kids presented by KOOSH. The Tough Mudder Kids presented by KOOSH event kicked off on July 10th and ran through the end of the season with The Original KOOSH integrated into the promotion and presentation of the event.