Outdoor Channel partnered with Dick`s Sporting Goods and launched the Gear Up & Go! Sweepstakes. The sweepstakes ran through the entire month of October and offered loyal Outdoor Channel viewers the chance to win daily prizes and one Grand Prize. With on-air TV Spots and social media marketing, Outdoor Channel encouraged viewers to enter the sweepstakes at outdoorchannel.com. Prizes included rifle scopes, optics, hunting tools, apparel and accessories sponsored by Outdoor Channel advertisers such as: BSA Optics, Laser Genetics, Midland Radio, Nosler, Otis and more.