Description:
Blizzard Entertainment teamed with Bud Light for a promotion celebrating OVERWATCH LEAGUE.
The promotion consisted of Bud Light, as the official beer of the OVERWATCH LEAGUE, for a marketing activation at the OVERWATCH LEAGUE Finals in the Wells Fargo Center in Philadelphia.
On September 29, 2019, Bud Light invited fans to recreate in-game staple of moving a payload in real life. The promotion had fans move the "payload," a beer truck which had a Bud Light knight and "Payload" branded on its side, from one lot to another at the stadium.
To participate in the activation, Bud Light invited 100 fans over the age of 21.
Partnership Opportunity:
OVERWATCH LEAGUE/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Bud Light /Beverages
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Direct Marketing
Mobile
Online
Product Placement
Signage
Social Media
Vehicle Wrap
Influencers / Brand Ambassadors
Mobile
Online
Product Placement
Signage
Social Media
Vehicle Wrap
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2019-10-03
Companies Involved
Blizzard Entertainment
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