Description:
The Overwatch League partnered with Coca-Cola in celebration of the 2019 Overwatch League Finals.
The partnership consisted of Coca-Cola making specially marked bottles that featured each of the Overwatch League teams. The bottles had the Coca-Cola slogan "Share a Coke with" followed by the teams' logo.
Fans were able to buy the specially marked bottles of coke for $5 a bottle at cokestore.com.
Partnership Opportunity:
OVERWATCH LEAGUE/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Coca-Cola /Beverages
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Collectible
On Pack
Premiums / Giveaways
Other
Collectible
On Pack
Premiums / Giveaways
Other
Media Elements:
Micro site
Mobile
Online
Social Media
Other
Mobile
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Blizzard Entertainment
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