Description:
Blizzard Entertainment and Toyota partnered to support the launch of OVERWATCH LEAGUE. The partnership included ongoing collaborations around bringing behind-the-scenes content to fans, as well as plans to have additional broadcast integrations, as well as a vehicle presence at Blizzard Arena Los Angeles.
Partnership Opportunity:
OVERWATCH LEAGUE/Gaming & Esports
Company:
Blizzard Entertainment
Partner/Category:
Toyota /Automotive
Timing:
July 2nd Quarter 2018
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Product Placement
Other
Other
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Blizzard Entertainment
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