Walt Disney Studios partnered with Cost Plus World Market for the theatrical release of OZ THE GREAT AND POWERFUL. Cost Plus hosted a sweepstakes and to enter, contestants had to visit www.worldmarketsweepstakes.com and fill out the online entry form. One grand prize winner received a private screening of the film with fifty guests as well as free IMAX movie tickets for one year and a $1,000 Cost Plus World Market gift card. Three first prize winners received one $500 Cost Plus World Market gift card. The sweepstakes ran from February 16, 2013 through March 15, 2013. OZ THE GREAT AND POWERFUL released in theaters March 8, 2013.