Description:
Warner Home Video and Frangelico teamed up to promote the DVD release of P.S. I LOVE YOU WITH a DVD giveaway. To enter, participants purchased a bottle of Frangelico and sent a text message to a designated number. The text included a special code, the entrants name and their postal address. 2,000 instant winners received one P.S. I LOVE YOU DVD. The giveaway ended June 30, 2008.
Partnership Opportunity:
P.S. I LOVE YOU/Home Entertainment
Partner/Category:
Frangelico Liquors /CPG
Timing:
June 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-15
Companies Involved
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