Partnership:

PADDINGTON and Macy's

Description:

The Weinstein Company together with Macy's and Jetblue partnered to promote the film PADDINGTON with a sweepstakes giving away a trip to NYC for the Macy's Thanksgiving Day Parade in 2015.

Fans also got to enjoy a PADDINGTON float in the 2014 Macy's Thanksgiving Day Parade.

Sweepstakes Dates: November 1st-December 15th 2014 

Partnership Opportunity:
PADDINGTON/Theatrical
Partner/Category:
Macy's /Retail
Timing:
4th Quarter 2014
Target:
Male
Female
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-03-08
Companies Involved
Tuck

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