Partnership:

Pan and Ashley Furniture

Description:

Warner Bros. Pictures together with Ashley Furniture partnered to promote the film PAN with a retail promotion tied to the summer blockbuster movie-season release. "

The goal of the program, developed with The Regan Group of Los Angeles, is to help retailers brand themselves with the new movie, a telling of the origins of the Peter Pan story, and set for release July 24. It's perfect timing for the back to school season.

Ashley developed all the creative elements of the program in-house and provided those assets to its advertising vendors in order to create consistent advertising messages in the store, in print fliers and circulars, and online.

The goal is to brand the retail store with this blockbuster movie and since Ashley has furniture for the entire home, it can be promoted throughout the store. 

The in-store POP kit includes a standard spider stand, a floor graphic, wall decal, door cling, nine mirror clings and 24 hangtags. Pre-made advertising elements include two content product blogs, two pre-made Pinterest posts, multi-page e-circular option, more than five Web banners and e-coupons.

 

Partnership Opportunity:
Pan/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Ashley Furniture /Household
Timing:
July 2015
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-19
Companies Involved
Tuck

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