Partnership:

Yellowstone and Coors Banquet

Description:

Coors Banquet, the beer proudly born and brewed in Golden, Colorado, since 1873, partnered with TV's #1 show "Yellowstone" as the official beer integration and retail partner of the upcoming fifth season.

The highly anticipated season five premiered Sunday, November 13, 2022 on Paramount Network, and prominently featured Coors Banquet's iconic stubby bottles and yellow jacket cans throughout episodes, as it's done in episodes since 2018. Now, to celebrate this first retail and integration partnership Coors Banquet also gave fans and viewers the ultimate "Yellowstone" experience. 

Through the first of January, 2023 fans could enter for the chance to win the "Live Like a Dutton" experience where Coors Banquet sent one winner and three friends on a paid trip to a Montana ranch. The trip was complete with horseback riding, roping, and family style dinners along with your favorite beer. Plus, the winner received all the gear needed to enjoy a Coors Banquet in true Dutton style courtesy of western outfitter, Seager.

Partnership Opportunity:
Yellowstone/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Coors Banquet /Beverages
Timing:
November 4th Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Product Giveaways
Product Placement
Social Media
Created On:
2022-11-11
Last Modified on:
2022-11-15
Daniel T
Daniel T Senior Director Paramount Consumer Products & Experiences
Tuck

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