Partnership:

Paris Saint-Germain and Christian Dior

Description:

Professional Football Club, Paris Saint Germain (PSG) teamed with Christian Dior to create PSG's official wardrobe for the next two seasons.

The new wardrobe has both casual and formal looks. The casual look included a Harrington jacket, a knitted sweater, a polo shirt, trousers, and Dior's Explorer derbies. The formal look included a cashmere coat, a jacket, a shirt, trousers, and a pair of Dior Timeless cap-toe derbies.

The casual collection is embroidered with a PSG patch as well as the "CD Icon" branding. The formal collection's shoe soles feature the player's jersey number embossed.

The collection also included accessories with each player receiving a Saddle bag in a black-grained calfskin, a cashmere scarf, a reversible black-and-navy blue belt, and a jacquard tie with the PSG logo.

Partnership Opportunity:
Paris Saint-Germain/Sports
Partner/Category:
Christian Dior /Fashion
Timing:
Ongoing
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Licensed Product
Media Elements:
Micro site
Online
Social Media
Created On:
2021-09-07
Last Modified on:
2021-09-09
Companies Involved
Tuck

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