Nickelodeon and Visionworks teamed up for a multi-faceted partnership to promote PAW PATROL. Visionworks offered children who completed their annual eye exam a free gift, which included a PAW PATROL activity sheet, crayons, stickers and a character mask while supplies lasted at participating locations. Additionally, the eyewear retailer unveiled its first-ever kids’ line of PAW PATROL frames designed and distributed by Nouveau Eyewear, which were available online and at select retail locations. The partnership included linear, digital and social support across Nickelodeon and TV Land’s platforms. The nationwide program aimed to encourage parents to make eye exams part of their back-to-school checklist.