Partnership:

Peanuts and Condor Airlines

Description:

Promotion Period: June 2010 – March 2012 – the longest promotion in the history of Condor Airlines.

  • 33 PEANUTS branded Boeing 757, 767 & Airbus A320
  • 6+ million passengers annually to 70-holiday destinations in Europe, Asia, Africa, and the US
  • In-Flight Entertainment incl. PEANUTS specials
  • PEANUTS branded cushions, mugs, napkins, and giveaways for kids
  • PEANUTS branded items in Board Shop and Condor Magazine with Editorial coverage (double
    page)
  • Charity tie-in in favor of "Wings of Help" – Donation Result: Euro 175,000 on behalf of PEANUTS
  • Three official "flagship baptism" press events, hosted by Nia Künzer (Team Germany of Women
    Soccer World Cup) and Ulf Merbold (German Astronaut)
  • In 2015, Teleflora delivered two exclusive floral bouquets to celebrate the 50th anniversary of "A Charlie Brown Christmas." Each bouquet arrived professionally-arranged by a local florist and presented in a keepsake holiday container. 
  • Teleflora also launched two national TV commercials entitled "Happy Dance" and "Ice Skating" that capture Teleflora's Peanuts Christmas bouquets in nostalgic animated scenes based upon the legendary holiday classic. 
Partnership Opportunity:
Peanuts/Automotive
Company:
Peanuts Worldwide
Partner/Category:
Condor Airlines /Automotive
Timing:
1st Quarter 2012
Target:
Female
Promotional Elements:
Licensed Product
Branded Content
Collectible
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Product Placement
Product Giveaways
Signage
Transportation
TV Spot
Vehicle Wrap
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-09-01
Companies Involved
Tuck

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