Partnership:

Peanuts and Igloo

Description:

Igloo hosted its fourth annual Eco Event where attendees learned about the global impact of the cooler brand’s ongoing sustainability efforts and got a sneak peek into the expanded lineup of coolers made with recycled materials, that included entirely sustainable softside styles. This year’s event also revealed a new eco-friendly collection in collaboration with Peanuts, just in time for Arbor Day, and Igloo’s fourth Parks Project ECOCOOL Playmate cooler.

In support of the Take Care With Peanuts initiative, Igloo introduced its Peanuts Take Care of the Earth ECOCOOL Playmate Elite. Made with recycled plastic and playful artwork featuring Peanuts character favorites, Snoopy and Woodstock, this 16-quart cooler (fits up to 30 cans). Throughout 2023, Igloo was expanding this special-edition collaboration to include Peanuts cooler bags made with post-consumer recycled plastic bottles and stainless-steel drinkware.

Partnership Opportunity:
Peanuts/Classic Characters
Company:
Peanuts Worldwide
Partner/Category:
Igloo /Household
Timing:
April 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2023-04-28
Last Modified on:
2023-05-02
Companies Involved
Tim E
Tim E SVP, Licensing & Operations Peanuts Worldwide
Scott S
Scott S VP, Licensing (Hardlines & Partnerships) Peanuts Worldwide
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.