Partnership:

Peanuts and L.L. Bean

Description:

In a coming together of two iconic American brands, L.L.Bean launched a one-of-a-kind collaboration inspired by the characters of the renowned comic strip, PEANUTS. The limited-edition collection – L.L.Bean x PEANUTS – transports Snoopy and Woodstock to the wilderness of Maine, brought to life using artwork from PEANUTS’ comic strip archive and weaving in iconic Maine landscapes and signature L.L.Bean product designs.

The collection was created with the entire family in mind, offering a variety of apparel and accessories in Men’s, Women’s, Kids’ and Unisex sizing, as well as fun collectables like pins, mugs, water bottles and beanies. Each item tells an imaginative story, following Snoopy and Woodstock as they camp, hike and climb their way through Maine.

“We are excited to launch this exclusive collection with PEANUTS™ that features beloved characters exploring the great outdoors,” said Owen Kelly, head of product creation at L.L.Bean. “What better way to celebrate the joy of nature – and inspire outdoor adventures in young people – than through the eyes of these nostalgic icons.”

This is the second time that L.L.Bean has collaborated with PEANUTS™, having dressed Snoopy for his 1983-84 “Snoopy in Fashion” World Tour and book release.


Partnership Opportunity:
Peanuts/Toys
Company:
Peanuts Worldwide
Partner/Category:
L.L. Bean /Fashion
Timing:
2nd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2021-07-12
Last Modified on:
2021-07-12
Companies Involved
Peanuts Worldwide
Peanuts Worldwide
Tuck

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