Partnership:

Peanuts and Wet n Wild

Description:

Peanuts Worldwide partnered with Wet n Wild for a Charlie Brown themed makeup collection with more than 20 festive items.

Featuring products for the eyes, lips, and face, plus bonus beauty accessories, the limited-edition line had everything a consumer needed to complete a full holiday glam.

There was a 15-pan eyeshadow palette filled with ultrapigmented matte, shimmer, glitter, and satin shades; three shades of multipurpose sticks; two creamy lipsticks; a four-piece makeup-brush set; nail polish; and even a festive makeup pouch.

The packaging of the Peanuts x Wet n Wild Collection was decked out with drawings of the beloved friends, including Snoopy, Charlie Brown, Lucy and Linus van Pelt, Peppermint Patty, Pig-Pen, and Franklin, set to a winter wonderland. Snoopy's red dog house and Schroeder's piano make an appearance on the boxes. 

Partnership Opportunity:
Peanuts/Classic Characters
Company:
Peanuts Worldwide
Partner/Category:
Wet n Wild /Health & Beauty
Timing:
November 2022
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-11-16
Last Modified on:
2022-11-29
Companies Involved
Scott S
Scott S VP, Licensing (Hardlines & Partnerships) Peanuts Worldwide
Tuck

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