Description:
Post Consumer Brand partnered with International Delight to create Fruity Pebbles and Cocoa Pebbles coffee creamers.
To celebrate its 50th birthday Pebbles moved its brand from the cereal bowl to the coffee mug with the popular cereal brand's marketing partnership with International Delight coffee creamer.
Post captured the fun and creative aspects of their flavored cereal to add excitement to the first cup of joe in the morning with their partnership with International Delight.
Partnership Opportunity:
Pebbles/Dining
Company:
Post Consumer Brands
Partner/Category:
International Delight /Beverages
Timing:
January 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-01-12
Last Modified on:
2021-01-28
Companies Involved
Post Consumer Brands
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