Description:
Post Consumer Brands partnered with Revolution Beauty to create a makeup collection celebrating Pebbles cereal.
The partnership consisted of Post working with Revolution to create the I Heart Revolution x PEBBLES makeup collection. This partnership was the first-ever food brand-inspired collaboration for I Heart Revolution.
The co-branded makeup collection was available for purchase at ULTA Beauty stores nationwide and online at ULTA.com and RevolutionBeauty.com. It launched on August 18, 2021.
Partnership Opportunity:
Pebbles/CPG
Partner/Category:
Revolution Beauty /Health & Beauty
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-08-09
Last Modified on:
2021-08-16
Companies Involved
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