PEEPS partnered with Build-A-Bear Workshop for an exciting collaboration built around Easter 2021. 

PEEPS and Collaboration and Build-A-Bear Workshop to create co-branded items celebrating the holiday. These co-branded items included a PEEPS Build-A-Bear Bunny as well as accessories.

The PEEPs branded collection of Build-A-Bears ranged from plush Bunnies to PEEPS-themed items that could be used to accessorize. All items from the collection were available online as well as at Build-A-Bear locations.