PEEPS Brand celebrated their 70th anniversary and delighting Marshmallow lovers by launching their Easter candy collection earlier than ever with new flavors including Dr Pepper, Mike and Ike and Hot Tamales. The vibrant lineup includes returning fan favorites and all-new tasty Marshmallow creations bursting with PEEPSONALITY.

All-new in 2023, PEEPS Brand put a fruity and flavorful spin on its popular Marshmallow Chick pop by joining forces with the MIKE AND IKE Brand. The two iconic candy brands created a vibrant and sweet PEEPS MIKE AND IKE Flavored Pop. For the first time ever, this pop included four different flavored Chicks including lemon, lime, orange, and strawberry.

The beloved candy is also teamed up with DR PEPPER to introduce DR PEPPER Flavored PEEPS Chicks (available only at Walmart) that combined sweet Marshmallow with the unique and refreshing flavors of DR PEPPER. But that's not all! Sweet and salty lovers were delighted to taste the new PEEPS Kettle Corn Flavored Marshmallow Chicks (available only at Kroger Family of Stores).

Take a peep at other returning fan-favorites hitting store shelves in 2023:

Nationally available PEEPS® Brand offerings:

• Classic PEEPS® Marshmallow Chicks and Bunnies
• PEEPS® Marshmallow Rainbow Pop
• PEEPS® Sparkly Wild Berry Flavored Marshmallow Bunnies
• PEEPS® Cotton Candy Flavored Marshmallow Chicks
• PEEPS® Fruit Punch Flavored Marshmallow Chicks
• PEEPS® HOT TAMALES® Fierce Cinnamon Flavored Marshmallow Chicks
• PEEPS® Party Cake Flavored Marshmallow Chicks
• PEEPS® Sour Watermelon Flavored Marshmallow Chicks
• PEEPS® Delights™ Marshmallow Chicks Dipped in Milk Chocolate
• PEEPS® Marshmallow Decorated Eggs
• PEEPS® Milk Chocolate Covered Marshmallow Chicks

Exclusive PEEPS® Brand products available at select retailers:

• PEEPS® Easter Essentials (Available only at Sam's Club)
• PEEPS® Tropical Burst Flavored Marshmallow Chicks (Available only at Target)
• PEEPS® Delights™ Strawberry Flavored Marshmallow Dipped in Milk Chocolate (Available only at Target and Cracker Barrel)